Sustainable packaging is becoming increasingly important, both because consumers are willing to pay more for environmentally friendly options and due to the higher standards the EU wants to set for recycled materials. At Covera, we’re taking proactive steps in this direction.
At Empack 2023, we introduced Prevented Ocean Plastic (POP) as a new raw material for our packaging materials. At our booth, you could discover how your business can play a key role in the circular economy, reduce plastic pollution, and provide a reliable income to tens of thousands of people worldwide.
Missed Empack? All the information can be found on this page!
We are all aware of the problem: more than 12 million tons of plastic waste end up in our oceans annually. The unfortunate truth is that once a plastic bottle finds its way into the water, it’s already too late. The relentless sun and salty water begin breaking down the plastic within days, making it nearly impossible to recycle. That’s why it’s crucial for each of us to take a stand and prevent plastic from reaching our waters in the first place.
Watch the video to explore how recycling processes in Tanzania have been enhanced thanks to the introduction of POP recycling centers and how this has transformed the lives of the local community.
Prevented Ocean Plastic is being strongly promoted in the United Kingdom through various media and press. It even has the support of Olympic gold medalist sailor Hannah Mills, who serves as an ambassador. Supermarket chain Lidl UK has made a conscious choice in favor of POP and has promoted it through a national advertising campaign. It’s only a matter of time before consumers in the Benelux region are mobilized through various channels to pressure brands and supermarkets on the issue of plastic pollution.
Watch the video to discover more about this topic and how Prevented Ocean Plastic can make a significant contribution to your brand image and thought leadership strategy.
With the Prevented Ocean Plastic program, recycling infrastructures are being established worldwide, providing valuable employment opportunities at fair wages for local communities. These efforts prevent plastic from ending up in the environment or the ocean and enable the production of high-quality, food-safe plastic suitable for supermarket shelves and various applications.
Watch the video and discover how recycling processes in Tanzania have been improved thanks to the introduction of Prevented Ocean Plastic recycling centers and how this has changed the lives of the local community.
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