, since when have you been on board at Covera Packaging and what are your ambitions for the coming years?“I have been working at Covera Packaging since 2022. Knowing that it can be very attractive both administratively and logistically for breweries to have their packaging needs fulfilled by a single party, I strive to further develop Covera Packaging into the one-stop shop for breweries in terms of packaging needs: bottles, cans, crown caps, etc. While the market is quite saturated and prices are very competitive, I am still determined to take our place in this market.”
“Our customers appreciate the fact that we are a family business and the personal approach and support we provide, even in challenging times. We offer flexible options in quantities, fast deliveries, spacious storage facilities and benefit from a reputation of being trustworthy.”
“In 2020, there was indeed scarcity, mainly because brewers switched from barrels for the horeca to bottles and cans for supermarkets. It was a big challenge to provide customers with the necessary support and supply bottles so they could keep up their production. Since 2023, the situation has normalized and as of this year we are even talking about overcapacity among beer bottle producers.”
“We notice that glass beer bottle manufacturers are betting on making returnable bottles lighter, making them more interesting. More and more breweries are switching to them. Another trend is the appearance of lightweight single-use “kegs.” These one-way plastic kegs are being used increasingly for export purposes.”
“For breweries it can be very beneficial both administratively and logistically to have their packaging needs fulfilled by one single party. Therefore, I aim to further develop Covera Packaging into the one stop shop for breweries in terms of packaging needs: bottles, cans, crown caps, etc. While the market is quite saturated and prices are very competitive, we are still determined to take our place in this market.”
“What I like best is to see how Belgian breweries have grown over the past 15 years. There is a lot of investment in new brewing equipment and filling lines. I also enjoy discovering new breweries and the open communication in the world of beers. It’s great to notice how a beautiful synergy – and sometimes even friendships – develop between us as a supplier and the breweries as customers.”
“I can very much enjoy Belgian specialty beers but my absolute favorite beer is Bayrisch Hell from Germany.”
Volker Henschel has been in the brewing business for more than 25 years, has a strong international reputation and is therefore your ideal sparring partner. He will make you a neat proposal tailored to your brewery. You can reach him at +32 492 22 75 39 or request an offer right away using the form below:
