Spectra recently attended Empack 2018 to support Covera Packaging, its Benelux agent.
Covera Packaging exhibited at the Empack event in Utrecht, a three-day trade fair with thousands of professionals and nearly 400 exhibitors from the packaging industry.
Thanks to face-to-face business, the exploration of new trends, networking, and informative seminar programmes, Empack has become one of the most important European packaging shows on the circuit.
The event was an excellent opportunity for Spectra to express its gratitude to Covera Packaging, which has played a key role in supporting Spectra’s successful export efforts. Gary Allard, the Export Manager at Spectra who attended the trade fair:
“Loyal partners such as Covera Packaging have become an integral part of Spectra’s continued success in Europe. They’re providing us with excellent support in the growing Benelux territories, and this opportunity to express our mutual backing was important to us.
The event, with participants from all over Europe and beyond, also gave Spectra the opportunity to reach out to new and existing customers abroad.
Spectra has experienced unprecedented growth in Europe in recent years, achieving impressive export increases of over 30% in 2017. With a dedicated Export Sales division led by Gary, Spectra is continuing to gain significant foothold in a number of territories, especially France, Germany, Scandinavia, and, of course, the Benelux.
Gary: “Our goal is to continue our process of consolidating on recent successes. Working closely with partners such as Covera Packaging will help us achieve this goal.” He added: “The Empack fair once again proved to be an excellent platform for us to reinforce our visibility overseas, and it was really rewarding to see so many visitors at the Covera booth.”