The PPWR: What does it mean for your packaging choices?

The new European Packaging and Packaging Waste Regulation (PPWR) has major implications for how companies choose and use their packaging. This new legislation aims to reduce packaging waste, encourage the use of sustainable packaging and promote a circular economy. There will be stricter rules on the production, use and disposal of packaging. In this article, you will discover more about the PPWR’s objectives and how to prepare for them as a company.

How can your company prepare for PPWR?

1. Start with a thorough analysis:
   Map your current packaging portfolio. What materials do you use? Which packaging is recyclable, reusable or already contains recycled content? Use this as a baseline to identify potential risks and quick wins.
2. Evaluate packaging designs and material choices:
   Review existing designs according to recycling requirements, material reduction and void minimisation. Choose mono-materials or easily separable components where possible.
3. Explore alternatives and innovate:
   Consider bio-based plastics, recycled PET (rPET), glass, aluminium or other circular materials. Also consider refillable or reusable packaging concepts – whether or not combined with return flows or dispensing systems.
4. Work closely with your suppliers:
   Involve your packaging suppliers in good time. Ask about conformity with upcoming legislation, technical data sheets, and certificates. Many manufacturers are already actively developing solutions in line with the PPWR.
5. Consider labelling and communication:
   Provide space on your packaging for the new labelling requirements, and inform your marketing and design teams about this. Transparency about recyclability will also strengthen your brand story.
6. Train your team and involve all departments:
   PPWR impacts purchasing, R&D, marketing as well as logistics. Make sure all stakeholders are aware of the implications and deadlines.
7. Stay informed and anticipate changing regulations:
   The legislation is still evolving and will be rolled out in stages. Subscribe to updates from official sources and consider partnering with an expert or sector federation to make timely adjustments.

Useful links:

• More info on the European Union website: https://environment.ec.europa.eu/topics/waste-and-recycling/packaging-waste_en
• PPWR infographic: https://www.circpack.veolia.com/sites/g/files/dvc4656/files/document/2024/07/PPWR%20infographic%20%28EN%29_0.pdf

Ask us all your questions!

Our packaging experts closely monitor these regulations. Almost all our packaging already complies with the new EU requirements, with the exception of some specific accessories. We offer no-obligation quotes for materials such as bio-based plastics, rPET, Prevented Ocean Plastic (POP) and more. Want to spar with our experts about the impact of PPWR on your business or are you curious about sustainable alternatives for your packaging? Send us a message!